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· Does your company manage the sales pipeline efficiently?

· Does your sales force bring you the results that you expect? Do you need more Hunters or Farmers?

· What is "the meaning" of your brand?

· Do your employees know that?

· Can they communicate it properly?

· How does your company add value to its customers?

· What type of customer actually values what you have to offer?

· What kind of customer would gladly pay more for your product? Why? Where/how can you find them?

· Does your company make enormous efforts but can not become really profitable?